Most of the time this is obviously a great job. But you have these moments when it is even greater than great. When you get totally excited with a new concept, a brilliant presentation or idea - or like this case: a great marketing campaign that will help us sell the story in a unique way. On top originated in my own little country.

A long time ago I saw a proposal from Openhere to help us address the debate around connecting Brands and Consumers in the most effective way. Of course it is all about changed consumer behavior and how Brands need to reinvent the way they engage in true conversations with their consumers. Real conversations, 'talk with' not 'talk at'. The idea was to make an “internet movie” and the story board was very spot on. I see a lot of great ideas every month but between the idea and the realization some practical limitations prevent us from doing all of them. Budget being one of them…

So this is what happened: the local Trade guy Geert relentlessly kept pushing & pushing this until we found the budget, the creative agency got geared and delivered the script and everything that is needed to shoot a great video – and before we knew it Geert spent some time on a shooting in California.**

The outcome is “spot” on – I love it. I’ll use it till my audiences are tired of it.

‘The Break-Up' – soon available on www.bringtheloveback.com -  is about the relationship between an advertiser and a consumer. They've agreed to meet in a restaurant. The man's feeling perfectly happy, until the woman makes a painful announcement: she wants a divorce. In the course of their conversation she makes it clear to him why she is leaving him. And he makes it very clear that he doesn't have an empathic bone in his body. At the end of the movie the woman walks away disappointed but determined. The advertiser stays behind alone. Go and have a look….

The credits: the movie was shot with production house Caviar in a restaurant on Sunset Boulevard in LA. The director is Ben Zlotucha, a young director whose short film 'A Little Light' won many awards at big American film festivals. The casting director was Alyssa Weisberg, who rose to fame in Hollywood with her casting work for top series 'Lost'. And the leading actors are not exactly what you call unknown either: both Brad Raider (the male lead) and Claire Coffee (the female lead) have been in a couple of episodes of CSI- Crime Scene Investigation. First and not last:  Creative Directors: Stef Selfslagh, Stijn Gansemans & Copywriter: Stef Selfslagh

**And having said all of this: after I saw the first pictures some weeks ago now I understood completely why Geert spent all that time on this shoot. I agree they are blue eyes that kill. A lot of people would volunteer for the sequel , Geert. See, isn’t this the old age trap for marketers: "just sign up for our 30” spot concept and join us on the shoot on a beach in Venezuela…"   All yoking apart: Congrats to all involved. Real good stuff !